From the archive
Meet Bill McKendry
A conversation with Bill McKendry about Christian branding, his doubts, and the perspectives that have shaped his work.
Bill McKendry created the He Gets Us campaign, wrote the book that sparked the Do More Good movement, and founded the marketing agency BrandHaven.com.
In our conversation, Bill discusses his doubts about the ways Christians tend to position themselves and their brands, and how living in his own tensions has led Bill to better perspectives that can produce a more inclusive and winsome outcome for the brands and ideas he serves.