Build a Company that Matters.
If you honor God and the people who bear His image, your company will experience greater success by every measure.
Centurion Brands Served:
Brand is Vision.
Whatever you’re doing with your days is, by definition, what you’re doing with your life. If you can’t explain to yourself, your people, or your customers why they should give a portion of their life to your vision, your brand is inherently underperforming.
Worse, you’ve got a stewardship issue with the God who owns it all.
Your brand is the spirit and identity by which your organization navigates and drives value. Your vision.
The way we see it, brand is less a business discipline than a spiritual one.
We can discuss this further in person – we have presentations and talking points that will excite you until they put you to sleep – but brand comes down to identity and vision related to identity.
Our role is to be your prayerful ally, focused on your vision and your calling, helping with clarity and engaging anywhere in your operation (or with vendors) we can.
As to the faith part of all of this: You don’t need your people to be Christians. What you need is an authority structure and persistent vision that ensures all people are treated as though they bear the image of God. He takes care of things from there.
Your Brand Feeds Everything in Your Business.
First Fruits
God’s agenda is always the reconciliation of follower with Father, and until that’s the agenda of your business – in real, tangible ways – you’re leaving Him out, and you’re leaving money on the table.
Meaning Drives Value
If you can make the work matter, people will do it better and your operation will perform like never before. There are five key sources of meaning people engage, and pay is only the most important to 20%.
Feed the KPI Vampires
Every business discipline has discrete KPIs, and all of them either bleed value from the brand, or are fed by it. Your brand is bigger than any of the disciplines, and you suffer when you let any of them drive.
Think Pre-Agency Investment and Downstream Payoff
Remember the people who’ve helped with your brand before? What do they really do? Not “did they help,” but “what is their core business?” Designers? Website builders? Sales coaches? Product people? HR culture types? Corporate consultants filling your conference rooms with their b-team? Private equity “operators” who are there like impatient caffeinated doulas urging you to push until you sell? Brand feeds the rest, but is not the discovery phase to set up recurring work in another niche.
We only do the big idea, related to your obedience to God, and then we help you find niche players to execute.
Vision Defines Exist (and Exit Values)
ROS (Return on Storytelling).
The Best Work Has the Best Shelf Life
Go Deep, Think Well, Keep Building
Intentionality Matters
Purpose that Produces Results
We help you say it and keep moving forward.
We work with Centurions, not committees. We focus on the big, deep ideas that define “command intent” and cast vision downstream.
NOW COMES SUBSTANCE
Are you a fit for Centurion Response? This video offers a quick perspective on our “sweet spot” client, based on what you’ve figured out or where you know you’re headed.
